PROMOTION

Pronunciation (US):

(GB):

IPA (US):

 Dictionary entry overview: What does promotion mean? 

• PROMOTION (noun)
  The noun PROMOTION has 4 senses:

1. a message issued in behalf of some product or cause or idea or person or institution

2. act of raising in rank or position

3. encouragement of the progress or growth or acceptance of something

4. the advancement of some enterprise

  Familiarity information: PROMOTION used as a noun is uncommon.

 Dictionary entry details 

• PROMOTION (noun)

Sense 1

Meaning:

A message issued in behalf of some product or cause or idea or person or institution

Classified under:

Nouns denoting communicative processes and contents

Synonyms:

packaging; promo; promotion; promotional material; publicity

Context example:

the packaging of new ideas

Hypernyms ("promotion" is a kind of...):

content; message; subject matter; substance (what a communication that is about something is about)

Hyponyms (each of the following is a kind of "promotion"):

buildup (highly favorable publicity and praise)

PR; public relations (a promotion intended to create goodwill for a person or institution)

blurb; endorsement; indorsement (a promotional statement (as found on the dust jackets of books))

ballyhoo; hoopla; hype; plug (blatant or sensational promotion)

pitch; sales pitch; sales talk (promotion by means of an argument and demonstration)

ad; advert; advertisement; advertising; advertizement; advertizing (a public promotion of some product or service)

sales promotion (promotion that supplements or coordinates advertising)

Holonyms ("promotion" is a part of...):

marketing (the commercial processes involved in promoting and selling and distributing a product or service)

Derivation:

promote (make publicity for; try to sell (a product))

Sense 2

Meaning:

Act of raising in rank or position

Classified under:

Nouns denoting acts or actions

Hypernyms ("promotion" is a kind of...):

change (the action of changing something)

Hyponyms (each of the following is a kind of "promotion"):

ennoblement (the act of raising someone to the nobility)

preferment (the act of preferring)

investiture; investment (the ceremonial act of clothing someone in the insignia of an office; the formal promotion of a person to an office or rank)

Antonym:

demotion (act of lowering in rank or position)

Derivation:

promote (give a promotion to or assign to a higher position)

Sense 3

Meaning:

Encouragement of the progress or growth or acceptance of something

Classified under:

Nouns denoting communicative processes and contents

Synonyms:

advancement; furtherance; promotion

Hypernyms ("promotion" is a kind of...):

encouragement (the expression of approval and support)

Derivation:

promote (contribute to the progress or growth of)

Sense 4

Meaning:

The advancement of some enterprise

Classified under:

Nouns denoting acts or actions

Synonyms:

forwarding; furtherance; promotion

Context example:

his experience in marketing resulted in the forwarding of his career

Hypernyms ("promotion" is a kind of...):

advancement; progress (gradual improvement or growth or development)

Derivation:

promote (contribute to the progress or growth of)

 Context examples 

This is the most important new moon of the year for you to get a promotion or new position or to open the doors to your own business.

(AstrologyZone.com, by Susan Miller)

This protein plays a role in the promotion of apoptosis.

(BH3-Interacting Domain Death Agonist, NCI Thesaurus)

Clinical specialists demonstrate an in-depth understanding of the dynamics of aging, as well as of the interventions necessary for health promotion and management of health status alterations.

(Gerontological Nurse Specialist, NCI Thesaurus)

This allele, which encodes Bcl-2-interacting killer protein, is involved in the promotion of apoptosis.

(BIK wt Allele, NCI Thesaurus)

This gene is involved in transcriptional promotion in melanocytes.

(MITF Gene, NCI Thesaurus)

This allele, which encodes transcription initiation factor IIA subunit 1 protein, plays a role in the promotion of transcription.

(GTF2A1 wt Allele, NCI Thesaurus)

This gene is involved in the promotion of apoptosis.

(BCL10 Gene, NCI Thesaurus)

This gene plays a role in the promotion of cellular growth/proliferation and negative regulation of apoptosis.

(FGF9 Gene, NCI Thesaurus)

EPIDERMAL GROWTH FACTOR exerts a wide variety of biological effects including the promotion of proliferation and differentiation of mesenchymal and epithelial cells.

(Epidermal growth factor, NLM, Medical Subject Headings)

This allele, which encodes proto-oncogene FRAT1 protein, is involved in the promotion of Wnt protein mediated signal transduction.

(FRAT1 wt Allele, NCI Thesaurus)